![]() ![]() This traveling pop-up shop based on the animated adult TV show Rick & Morty sold merchandise in a funky Rick-shaped van. These directly placed customers in a seat of authority, all while offering a fun, sensorial experience. This interactive pop-up experience allowed people to vote on their next flavor. If you’re curious about how to model yourself after this successful strategy, here are some examples: 1. They are actually, and quite literally, now in the show. People are no longer just members of an audience. ![]() Examples of Experiential MarketingĮxperiential marketing is like the audience becoming a part of a broadway show’s production. When building a successful experiential marketing campaign, brands should strive for innovative and powerful strategies. Experiential marketing increases brand awareness, shifts brand perception, connects the brand with its target audience and builds on vital data. There’s a reason over 65% of brands report better sales when using an experiential strategy. They should feel fresh, exciting, connective, and totally original. The point of these campaigns is that they should reach beyond a typical business or work event. Many experiential marketing agencies work to create interactive experiences such as this one. Experiential Marketing Agencies Create Groundbreaking Marketing CampaignsĪlthough the Stranger Things Experience wasn’t the first experiential marketing campaign to grace the world, it was a game-changing one. If it weren’t for the ingenuity of experiential marketing, Stranger Things might not have reached its noteworthy billion views. It allows people to become a part of the brand, not just passive consumers. Experiential marketing satisfies where traditional marketing cannot. Fans get to interact with their favorite characters and get to fulfill the ultimate hero’s journey.īecause the Experience hit cities before the show aired in late May, the famous show’s views skyrocketed. Fans venture into the Upside Down, where monsters (known as Demogorgons) lurk in the distance. ![]() The experience takes you through spooky Hawkins, Indiana, where Stranger Things takes place. Since then, it’s hit major cities like San Francisco, Atlanta, and London. The Stranger Things Experience first made its way to Brooklyn, NY in early May, before the show aired in late May. The Stranger Things Experience Changed Everything Experiential marketing creates tangible experiences that people won’t forget. Consumers get a chance to see, touch, taste, and feel the brand for themselves. These experiences are typically hands-on, immersive, sensory, and participatory by nature. So what exactly is experiential marketing? Experiential marketing, also known as engagement marketing, is a strategy that invites audience members to immerse themselves in a brand. People all over the world want nothing more than to immerse themselves in the creep-tastic world of Stranger Things. This is largely in part to its experiential marketing campaign. ![]() It’s gone far beyond what any show on TV has done before: it’s become culturally iconic. In fact, Stranger Things has spanned cross-culturally, cross-generationally, and even across multiple brands (like Eggo). This record-breaking achievement has created a tidal wave in the marketing world, forcing brands to reevaluate their strategies altogether. This sci-fi sensation has become the second show to reach over a billion views on Netflix, skating just behind Squid Games. If you’ve been anywhere near a Netflix account in recent months, then you’re definitely familiar with the groundbreaking series Stranger Things. ![]()
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